Launching a Brand with a Dynamic National Public Relations Strategy

Ahead of the official launch of The Times, SIX4 Creative was retained to handle public relations efforts and copywriting, with a focus on national outreach for the new advertising agency.

OVERVIEW

THE TIMES

Everything’s changed; while old agencies try to retrofit a clunky and costly way of doing things, we simply built a better way to serve brands. Because brands deserve better. A better way of working. A broader interpretation of what advertising can be. A faster way to market. Our philosophy is simple: relevance drives revenue. So we put brands at the center of the cultural conversation, in whatever form that takes. Every brand deserves to move with The Times.

WEARETHETIMES.COM / @WEARE.THETIMES

THE NEED

TARGETED OUTREACH

Ahead of the official launch of The Times, SIX4 Creative was retained to handle public relations efforts and copywriting, with a focus on national outreach for the new agency.

THE PROCESS

Comprehensive Original Copywriting

Assisted in copywriting to develop brand messaging for use across multiple digital forms and developed outreach assets that included press releases, pitch development and outreach strategies.

Comprehensive Public Relations

Working closely with founder, ad industry veteran Jason Peterson, and partner, Greg Weinstein, we drafted brand messaging, developed outreach assets, and led all press correspondence and pitching.

THE SUCCESS

National and Local Press Coverage Ensuring a Successful Launch

SIX4 Creative quickly secured an exclusive with Campaign (“Jason Peterson launches creative agency The Times”), a global business magazine covering advertising, media, marketing and commercial creativity.

The launch of The Times was also covered in relevant local and national media outlets, including Chicago Business Journal (“Jason Peterson, an advertising firebrand, opens own ad shop”), Ad Age (“Tuesday Wake-Up Call”), and a profile via MediaPost (“Peterson: Times Have Changed, Adland Needs To Catch Up”).

By securing a national exclusive placement and multiple local inclusions, we maximized the announcement, creating urgency that garnered additional opportunities for coverage.

Jason Peterson, an advertising firebrand, opens own ad shop

Chicago Business Journal
Peterson: Times Have Changed, Adland Needs To Catch Up

MediaPost
Jason Peterson launches creative agency The Times

Campaign
Agency Brief: New-Biz Bonanza and Mistress No More“

Ad Age
Business on the move including Arla, Barclays, Comic Relief, Superdrug and more

The Drum