PR, MARKETING AND SOCIAL MEDIA FROM DAY ONE AND BEYOND

Ahead of Heritage Restaurant & Caviar Bar’s opening, SIX4 Creative was retained to build a website, launch and manage social media and newsletters, and lead all public relations and influencer outreach.

OVERVIEW

HERITAGE RESTAURANT & CAVIAR BAR

Born of the Black Sea. Made in Chicago. Smoky, salty, sour, sweet ... these flavors weave the story of our grandparents; the food memories that tie us together as a culture, a nation, and as a city. We create these stories with food and drink from our past, fashioning a future around our table, and over our bar. Let us tell the story of who we are as a community—at brunch, lunch and dinner. This is a love note to Chicago, and all of the immigrants who built our city.

HERITAGE-CHICAGO.COM / @HERITAGE_CHICAGO

GUY MEIKLE: HERITAGE RESTAURANT & CAVIAR BAR

“SIX4 Creative stands out from the crowd of PR firms. Beyond excelling at the expected PR and marketing tasks like media outreach, newsletter management, web design, photo and social media — what truly sets them apart is their deep understanding of the restaurant industry. With one of the owners having owned a restaurant herself, the team brings invaluable insider knowledge to the table. This unique and rare perspective not only adds tremendous value to our business but also positively impacts our bottom line. We’ve worked with SIX4 Creative since our grand opening and their partnership and expertise has been a game-changer for us!”

heritage-chicago.com

THE NEED

Building a presence from scratch.

Heritage Restaurant & Caviar Bar sought to introduce a dining experience that honored the city’s rich immigrant heritage by offering flavors inspired by the Black Sea region. To effectively communicate their unique concept and attract a diverse clientele, they recognized the need for a comprehensive marketing and public relations strategy. Consequently, they enlisted SIX4 Creative to develop their website, manage social media and newsletters, and lead public relations and influencer outreach. This collaboration aimed to generate awareness, secure media coverage, and drive reservations, ensuring a successful launch and sustained interest in the restaurant.

THE PROCESS

PR Strategy For Restaurants

We worked to capture and share thoughtful brand messaging, developing a strategy for distributing information and imagery to appropriate editors, producers, and social media influencers. By building a steady foundation of local earned media, we worked to maintain momentum, attracting national media attention, inspiring awareness, and increasing reservations.

From Planning to Production

Once proper assets were drafted, collected, and approved, SIX4 Creative led all public outreach efforts, announcing the grand opening to rave reviews and extensive coverage.

Leaning on years of industry insight and expertise, we consult with leadership weekly to strategize higher level growth opportunities, as well as providing guidance on operations, staffing, third party reservation systems, and more. Together with leadership, we continue to develop initiatives, events, promotions, and programming to maintain media interest and increase revenue.

Social Media & Food Photography

SIX4 Creative leads all social media efforts for the restaurant and handles development, design, and messaging for Heritage Restaurant & Caviar Bar’s newsletter program.

We also worked with the team to produce more than twenty-five photo shoots, creating professional food photography and video to use across social media platforms, public relations outreach, and newsletter efforts.

THE SUCCESS

All Eyes on Heritage

Together with leadership, we continue to develop initiatives, events, promotions, and programming to maintain media interest and increase revenue. As a result of our work together, Heritage Restaurant & Caviar Bar remains a fixture across all local TV, radio, print and digital outlets.

Since beginning our partnership, we’ve garnered hundreds of inclusions across an array of media outlets, and continue to spearhead programming and outreach, creating unique press opportunities for coverage to maintain media interest and increase revenue.