Storytelling, compelling visuals and a sound public relations strategy to launch a property that redefined the hotel experience.
SIX4 Creative played a key role in Fieldhouse Jones’ launch by securing press coverage and organizing media visits to ensure maximum exposure for the new venue. We facilitated targeted outreach to journalists and influencers, generating buzz and capturing the attention of local and national outlets. Our team also provided professional photography to document the launch, creating compelling visual content that was shared across media platforms and used to strengthen the brand’s narrative and presence in the market.
OVERVIEW
FIELDHOUSE JONES
Located smack dab in the middle of Chicago’s premier Gold Coast, River North and Old Town neighborhoods, FieldHouse Jones redefines how to stay and play in the Windy City. Offering flexible room types, innovative bed arrangements, vacation lofts, bespoke communal spaces, regional food and drink, eclectic amenities, and local art, FieldHouse Jones is an utterly unfussy communal hub that has quickly become the pulse of the neighborhood.
THE NEED
BUILDING FROM SCRATCH
As the property was in development, SIX4 Creative worked closely with hotel leadership to strategize the grand opening announcement for Fieldhouse Jones Chicago.
THE PROCESS
Garnering Early Stage Media Interest
Through an array of media placements, we would work to build interest and inspire future stays, while teasing plans to come. Our outreach focused on maximizing local exposure, before and just after opening, to build toward national media interest.
Asset Creation
We began by working closely with leadership to collect and create outreach assets to aid in the announcement of the upcoming property. We planned and executed a number of photo shoots, producing professional imagery for use across social media channels, websites, newsletters, and public relations outreach.
Targeted Outreach for Grand Opening
Consulting on developments to come, and drafted timelines for media alerts and pitch efforts. As the property neared completion, we strategized how and when to alert media to garner exclusive placements and amplify the announcement, and led all grand opening outreach efforts. As we approached opening day, we invited in members of the media to preview the space, leading to thoughtful local and national coverage.
THE SUCCESS
Media Attention From Day One
As a result of our efforts, Fieldhouse Jones Chicago garnered several press mentions for its Chicago opening. It was hailed as "the New Go-To for All Your Out-of-Towners" by InsideHook — and featured in Curbed ("Inside the Fieldhouse Jones—Chicago’s newest boutique hotel and hostel") and CS Magazine ("Checking In: Field Day").
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![fieldhouse jones hotel photography ryan behsel six4creative]()
Inside the Fieldhouse Jones—Chicago’s newest boutique hotel and hostel
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These Athletic-Inspired Digs Are the New Go-To for All Your Out-of-Towners
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![fieldhouse jones photo Barry Brecheisen]()
Just Your Average Boutique Hotel/Hostel/Airbnb in a Century-Old Dairy Warehouse
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Restaurant openings
