INTRODUCING A NEW BRAND AND MAINTAINING MOMENTUM FOR A LANDMARK PROPERTY
SIX4 Creative was retained to lead all public relations initiatives, influencer management, programming, and newsletter efforts for Tied House’s grand opening and ongoing public relations efforts for Schubas Tavern.
OVERVIEW
TIED HOUSE + SCHUBAS TAVERN
The management and ownership group behind Lincoln Hall and 115 year old landmark, Schubas Tavern, enlisted Gensler Chicago to design a state-of-the-art structure. The demolition and full rebuild resulted in Tied House: a 12k square foot, two level restaurant, with a kitchen led by Chicago native, Chef Debbie Gold — a James Beard Award winner, four-time nominee, and returning Top Chef Masters competitor.
THE NEED
Targeted public relations strategies to launch a brand and build excitement.
Ahead of the grand opening of Tied House, the restaurant group behind the concept was in need of a strategy to introduce the space to the press and gain notoriety in a crowded hospitality landscape to inspire guests reservations and media mentions of substance.
THE PROCESS
Garnering Brand Awareness through Public Relations
We drafted messaging, capture photography, and develop a strategy to release exclusive opening information and imagery to garner interest from appropriate editors, producers, and influencers. Once outreach assets were finalized, we would work to secure exclusives, announcing the grand opening of Tied House to garner media coverage, spread brand awareness, and generate revenue.
Community Activation
We were tasked with producing engaging activations and partnerships for the Lakeview restaurant to celebrate and support Chicago’s diverse LGBTQIA+ community. After the opening of Tied House, and a light restoration to Schubas Tavern, SIX4 Creative would continue to lead public relations, programming, and influencer outreach for both restaurants — building a steady foundation of local and national media attention, and further diversifying their guest demographic.
THE SUCCESS
Exclusive Media Placements and Prestige Coverage
SIX4 Creative procured four exclusive media placements for the grand opening of Tied House. On opening day, it was declared that “today the venue launches into a new era” — and just three days later, Tied House was named one of “Chicago's Hottest New Restaurants” by Eater, and one of "5 New Restaurants on the Chicago Dining Scene" by the coveted Michelin Guide.
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![Chicago restaurant pr exclusive]()
Here’s What a Beard-Winning Chef Serves at Schubas’ New Restaurant
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Tour Schubas’ New Restaurant With Two Floors of Modern Midwestern Pride
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![rider for life chicago showroom]()
Truffled Terrine and Vermouth Cocktails Next to Schubas
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Seeing a show at Schubas will never be the same thanks to this seriously stunning new restaurant
