STRATEGIC PUBLIC RELATIONS TACTICS TO LAUNCH A BRAND AND BUILD INSTANT EXCITEMENT

Ahead of its grand opening, SIX4 Creative was retained by Notre to develop media outreach strategies, lead public relations efforts, and assist with influencer, press, and VIP coordination for the grand opening event.

OVERVIEW

NOTRE

NOTRE is a Chicago-based men’s and women’s boutique and e-commerce shop with a curated global selection of apparel, footwear, and accessories.

NOTRE-SHOP.COM / @NOTRE

THE NEED

Grand Opening Media Strategy

Before its grand opening, SIX4 Creative was retained by Notre to develop media outreach strategies, lead public relations efforts, and assist with influencer, press, and VIP coordination for the grand opening event.

THE PROCESS

From Planning to Execution

Ahead of the final buildout, we worked closely with leadership to draft on-brand messaging for outreach, consulting on how and when to secure exclusive placements to amplify the announcement locally.

As outreach assets were finalized, we identified and alerted our contacts in retail, fashion, and lifestyle to attract media interest, and garner organic coverage for the Andersonville shop launch. Once Notre was open to the public, we continued media outreach to secure additional coverage, further spreading brand awareness to inspire customer visits, and increase retail sales.

THE SUCCESS

Grand Opening Coverage

Notre’s grand opening was announced with an exclusive via Racked, followed by an UrbanDaddy profile, and a feature in the Chicago Tribune, and followed by additional print and digital coverage.

The grand opening was attended by members of the press, leaders in the Chicago fashion community, good friends, and new neighbors – and continued to garner positive exposure long after opening night.