BUILDING BRAND AWARENESS THROUGH STORYTELLING AND OUTREACH

Mott St opened to rave reviews and remained a successful part of the Chicago culinary scene. After their opening, SIX4 Creative was retained to further amplify Mott St’s brand through strategic initiatives, events, and outreach to secure extensive local and national media coverage.

OVERVIEW

MOTT ST

Mott St serves a menu inspired by the post-service cravings of a hungry Ruxbin team. Partners Chef Edward Kim, Jennifer Kim, Vicki Kim, and Nate Chung are proud to share feel-good comforts, spanning Mentaiko Kimchi Udon to Stuffed Cabbage. Mott St is family-style dining and eclectic cuisine paired with a pointed beverage selection.

MOTTSTREETCHICAGO.COM / @EATMOTTST

THE NEED

DEVELOPING A PR STRATEGY TO AMPLIFY AND ELEVATE

Mott St sought to elevate its brand identity and amplify its reach to match its creative culinary offerings. Despite its local popularity, the restaurant needed a more cohesive strategy to boost its visibility and reputation on a national scale. This required professional-grade visual content, targeted media outreach, and a robust social media presence. By partnering with SIX4 Creative, Mott St aimed to achieve consistent storytelling across platforms, secure influential press features, and reinforce its position as a leader in Chicago’s dining scene.

THE PROCESS

REALIGNING THE BRAND

We worked with the team to capture and share thoughtful brand messaging, following a strategy for distributing information and imagery to appropriate editors, producers, and social media influencers.

FOOD PHOTOGRAPHY DONE RIGHT

SIX4 Creative also worked with the team to produce more than seventeen photo shoots, delivering professional food and interior photography for use across social media channels, newsletter efforts, and public relations outreach.

THE SUCCESS

Thoughtful Earned Media

Mott St remained a fixture across all local TV, radio, print and online publications, including mentions in Time Out Chicago, WGN TV, and Chicago Magazine . Our efforts also led to national attention, garnering inclusions via Wall Street Journal, Forbes, and Imbibe. During our partnership, Mott St was also awarded "Best Burger in Chicago” by Thrillist, an opportunity SIX4 Creative worked intentionally on maximizing, leading to numerous additional placements and recognition for the restaurant.

Dynamic and Captivating Visual Identity

SIX4 creative partnered with Mott St to produce dynamic and visually captivating photo and video content that highlighted the restaurant’s vibrant dishes and immersive dining experience. Each piece of content was carefully crafted to resonate with their audience, driving engagement and interest while reinforcing the restaurant’s unique identity. Our work ensured that their social channels stayed fresh, exciting, and aligned with the brand’s creative vision, ultimately enhancing customer connection and building brand loyalty.