ALL EYES ON GRAND OPENING

As a result of our work, Museum of Ice Cream’s Chicago grand opening was covered by every major local outlet, creating massive buzz that led to sold-out tickets and over 1.5 million in sales in the first two months.

OVERVIEW

Museum of Ice Cream

Museum of Ice Cream transforms concepts and dreams into spaces that provoke imagination and creativity. MOIC is designed to be a culturally inclusive environment and community, inspiring human connection and imagination through the universal power of ice cream. Museum of Ice Cream is a Figure8 brand.

THE NEED

Introducing the New Location

Ahead of Museum of Ice Cream’s Chicago opening, SIX4 Creative was retained to handle media relations, strategize launch efforts, and lead ongoing public relations and influencer outreach for the new location.

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THE PROCESS

Pre-Opening PR

We created numerous press releases, planned exclusive coverage, and developed a strategy for distributing information and imagery to appropriate editors, producers, and social media influencers. To introduce the location, SIX4 Creative welcomed local media and influencers to the property for a sneak preview to film segments, capture photography, and interview leadership.

Continued Efforts After Opening

Together with the team at Museum of Ice Cream and Figure8, we worked to share company initiatives, events, promotions, and programming to garner ongoing coverage, inspire ticket sales, and further spread brand awareness. 

THE SUCCESS

Explosive Attention

The grand opening was covered extensively and garnered more than 175 media mentions, producing over 750 million media impressions. Additionally, select influencers invited to preview Museum of Ice Cream produced more than 345 mentions on social media, totaling over 19 million impressions in under 24 hours. 

Soon after we began our work on the Chicago opening, SIX4 Creative was also retained to lead public relations efforts in Austin and New York City.

  • sweet icecream hot dog

    Defying the Chicago Style, the Sweet Hot Dog Is Having a Moment

    InsideHook

  • museum of ice cream chicago facade tribune tower

    The Museum of Ice Cream Goes Chicago-Style

    Chicago Magazine

  • Hot Dogs Made Of Ice Cream And A Sprinkle Pool? You Can Find Them At The Museum Of Ice Cream

    BlockClub Chicago

  • MOIC Chicago sprinkle pool rendering

    The Museum Of Ice Cream Is A Willy Wonka-Style Wonderland Right Here In Chicago

    Secret Chicago

  • El Museo del Helado abre en Chicago este fin de semana

    Telemundo Chicago

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