REVITALIZING AN ICONIC RESTAURANT BRAND

SIX4 Creative was retained to rebuild the Brindille website, relaunch and manage social media, spearhead newsletter efforts, produce original video and image content, and lead all public relations and influencer outreach.

OVERVIEW

BRINDILLE

After departing her position in 2000 as executive chef of the Four Seasons Los Angeles at Beverly Hills, chef Carrie Nahabedian returned to her native Chicago to open NAHA, earning her a James Beard Award for “Best Chef in America”, and garnering nine consecutive Michelin stars. In the spring of 2013, Carrie opened Brindille with her cousin Michael, offering refined Parisian fare and quickly named "Best New Restaurant in 2013" by Chicago Tribune, before earning a James Beard Award for “best restaurant design (75 seats and under)”. Dessert features heavenly creations from renowned pastry chef, Craig Harzewski – winner of the 2020 Jean Banchet Award for “Pastry Chef of the Year”. In 2016, Chef Carrie was the recipient of the Jean Banchet award for culinary achievement, and has since been inducted into the Chicago Culinary Museum's Chefs Hall of Fame.

BRINDILLE-CHICAGO.COM @BRINDILLECHICAGO

CARRIE NAHABEDIAN: NAHA + BRINDILLE

“Working with SIX4 Creative has made our lives easier. They’re not just our PR firm, but have become an integral part of our team. Through their comprehensive support, from social media, web design and photography to newsletter management and public relations – SIX4 Creative truly does it all, embodying the essence of partnership in every sense of the word. This collaboration allows us to continue crafting unforgettable experiences for our patrons, secure in the knowledge that our story and messaging is being shared with elegance, care, and an unwavering commitment to excellence.”

brindille-chicago.com

THE NEED

REFRESH AND RECONNECT

Brindille, an acclaimed French fine dining restaurant, enlisted SIX4 creative to revitalize its digital presence and strengthen its connection with both loyal patrons and new audiences. They needed a comprehensive approach that included a website rebuild, a social media relaunch, engaging newsletter campaigns, and the production of high-quality video and image content. Additionally, they sought leadership in public relations and influencer outreach to spotlight their award-winning culinary offerings to elevate their brand and maintain relevance in the competitive hospitality space.

THE PROCESS

Realigning the Brand

We work with the team to capture and share thoughtful brand messaging, following a strategy for distributing information and imagery to appropriate editors, producers, and social media influencers.

Website Redesign

At SIX4 creative, we redesigned Brindille’s website to capture the essence of their refined dining experience. By combining clean, modern design with rich visuals and streamlined functionality, we created a platform that showcases their French-inspired cuisine and inviting ambiance. The new site provides an intuitive user experience, making it easy for guests to explore menus, learn about the restaurant, and book reservations—all while reflecting the sophistication that sets Brindille apart.

Comprehensive Restaurant PR

We handle all public outreach correspondence and have built a steady foundation of local earned media, attracting national press attention. Together with leadership, we continue to develop initiatives, events, promotions, and programming to maintain media interest and increase revenue.

Strategic Social Media Efforts

SIX4 Creative leads all social media efforts for the restaurant and handles development, design, and messaging for Brindille’s weekly newsletter program. We also work with the team to produce monthly photo shoots, capturing professional imagery and video for use across social media platforms, public relations outreach, and newsletter efforts.

Restaurant Consultant on Demand

Leaning on years of industry insight and expertise, we consult with leadership weekly to strategize higher level growth opportunities, as well as providing guidance on operations, staffing, third party reservation systems, and more.

THE SUCCESS

Modern website, enhanced operations.

SIX4 creative’s complete rebuild of Brindille’s website transformed it into a modern, user-friendly platform that beautifully showcased the restaurant’s culinary artistry and ambiance. With streamlined navigation, enhanced functionality, and a design that reflected Brindille’s brand, the new site improved both the customer experience and operational efficiency. Features like online reservations, newsletter integration, and updated menus made it easier for guests to engage with the restaurant, while the back-end improvements allowed Brindille’s team to manage content effortlessly. This digital transformation not only strengthened their online presence but also contributed to smoother day-to-day operations.

Stunning visual identity.

SIX4 creative’s complete rebuild of Brindille’s website transformed it into a modern, user-friendly platform that beautifully showcased the restaurant’s culinary artistry and ambiance. With streamlined navigation, enhanced functionality, and a design that reflected Brindille’s brand, the new site improved both the customer experience and operational efficiency. Features like online reservations, newsletter integration, and updated menus made it easier for guests to engage with the restaurant, while the back-end improvements allowed Brindille’s team to manage content effortlessly. This digital transformation not only strengthened their online presence but also contributed to smoother day-to-day operations.

Coverage from prestigious outlets.

As a result of our efforts, the vast expertise of chef Carrie Nahabedian and the Brindille team has remained a prominent focus of local and national media. The award-winning restaurant has been heavily featured by outlets, including Bon Appétit, Chicago Tribune, Robb Report, Eater Chicago, Chicago Sun-Times, Culinary Historians of Chicago, CS/Modern Luxury, Food & Wine, USAToday 10 Best, Forbes, and PureWow.

Social media presence growth.

SIX4 Creative’s social media relaunch for Brindille delivered measurable results by increasing engagement, growing their follower base, and directly driving reservations. Through strategic content planning, captivating visuals, and targeted messaging, Brindille’s social media channels became a key driver of audience interaction. Thoughtfully crafted posts and campaigns highlight their menu, ambiance, and special events, encouraging followers to engage, share and book. This enhanced visibility translated into a significant uptick in reservations, as social media became a vital tool for converting followers into diners.

After Shuttering Michelin-Starred Naha, Chef Carrie Nahabedian Returns

Robb Report
USA Today 10 Best: Brindille

USA Today
5 Female Chefs Who Continue to Inspire Chicago’s Food Scene

Bon Appétit
Chicago's 50 Finest Restaurants

CS/Modern Luxury