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CASE STUDY: Modern Sprout

SIX4 Creative is a Chicago-based solutions agency providing strategic consulting, marketing, photography and public relations for the hospitality and lifestyle industries.


 

CASE STUDY:

MODERN SPROUT

modsprout.com / @modsprout

ABOUT THE COMPANY

At Modern Sprout, we see gardening as meditative and thoroughly rewarding, yet we understand it’s not without its headaches. Our mission is simple: uncomplicate indoor gardening. By using the logic of hydroponics redesigned into beautiful, space-savvy products, we help you overcome modern gardening challenges. Modern Sprout products are thoughtfully crafted to bring you the holistic qualities of plants, frustration-free.


 
 

EFFORTS

SIX4 Creative worked closely with the team at Modern Sprout to amplify their social media reach, garner media mentions to spread brand ​awareness, and produce original content to share across all channels. Our efforts included strategic outreach to local and national media, influencer relations, weekly post development and social media platform management. SIX4 Creative also worked with Modern Sprout to plan and execute more than fifteen photo shoots, providing professional imagery and video for use across social media channels, websites, company newsletters, and public relations outreach. In addition, we spearheaded all copywriting efforts, including development of ad copy, social media copy/captions, and promotional materials.


 
 

RESULTS

As a result of our efforts together, Modern Sprout garnered mentions in local and national publications, including Redbook as one of the “40 Best Gifts for Christmas”, an inclusion in Clean Eating’s holiday list of “Best gifts for any budget”, and “Best DIY Flower Kit” in Chicago Magazine’s “Best of Chicago” issue. Our social media efforts garnered a 300% increase in Instagram followers, raised Facebook followers by 100%, and boosted engagement and brand awareness via strategic influencer partnerships and the ongoing development of unique content.