SOCIAL MEDIA MARKETING FOR A CONSUMER BRAND

SIX4 Creative worked closely with the team at Modern Sprout to amplify their social media reach, garner media mentions to spread brand awareness, and produce original content to share across all channels.

OVERVIEW

MODERN SPROUT

At Modern Sprout, we see gardening as meditative and thoroughly rewarding, yet we understand it’s not without its headaches. Our mission is simple: uncomplicate indoor gardening. By using the logic of hydroponics redesigned into beautiful, space-savvy products, we help you overcome modern gardening challenges. Modern Sprout products are thoughtfully crafted to bring you the holistic qualities of plants, frustration-free.

MODSPROUT.COM @MODSPROUT

THE NEED

CREATE QUALITY SOCIAL MEDIA CONTENT ACROSS PLATFORMS

Modern Sprout, a brand known for its innovative indoor gardening products, approached SIX4 creative to amplify its presence across key channels and build a stronger connection with its audience to increase engagement, awareness and sales. They sought expertise in social media strategy, PR outreach, and influencer collaborations to showcase their products and assist in the launch of those to come. Their goal was to highlight their unique blend of sustainability, design, and functionality while reaching a broader, more diverse demographic of modern plant enthusiasts.

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THE PROCESS

15+ Photo Shoots

Planned and executed more than fifteen photo shoots, providing professional product photography and video for use across social media channels, websites, company newsletters, and public relations outreach.

Copywriting + Brand Development

We spearheaded all copywriting efforts, including development of ad copy, social media copy/captions, and promotional materials.

Lifestyle PR + Influencer Marketing

Strategic outreach to local and national media, influencer relations, weekly post development and social media platform management.

THE SUCCESS

Local + National Press Coverage

Modern Sprout garnered mentions in local and national publications, including Redbook as one of the “40 Best Gifts for Christmas”, an inclusion in Clean Eating’s holiday list of “Best gifts for any budget”, and “Best DIY Flower Kit” in Chicago Magazine’s “Best of Chicago” issue.

Significant Growth Across Platforms

Our social media efforts garnered a 300% increase in Instagram followers, raised Facebook followers by 100%, and boosted engagement and brand awareness via strategic influencer partnerships and the ongoing development of unique content.